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  4. What are our guiding principles and precepts?

What are our guiding principles and precepts?



Our guiding principles have long been a foundation for the way we manage our business. First drawn up when our business was started in 1937 and updated in 1997, they remain at the heart of our management philosophy. They help us achieve and maintain sustainable development through respect, trust, and responsibility in our relationships with people, cultures, nations, and the environment.

1.       Honor the language and spirit of the law of every nation and undertake open and fair business activities to be a good corporate citizen of the world.

2.       Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in their respective communities.

3.       Dedicate our business to providing clean and safe products and to enhancing the quality of life everywhere through all of our activities.

4.       Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide.

5.       Foster a corporate culture that enhances both individual creativity and the value of teamwork, while honoring mutual trust and respect between labor and management.

6.       Pursue growth through harmony with the global community via innovative management.

7.       Work with business partners in research and manufacture to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships.



1.       Always be faithful to your duties, thereby contributing to the Company and to the overall good.

2.       Always be studious and creative, striving to stay ahead of the times.

3.       Always be practical and avoid frivolousness.

4.       Always strive to build a homelike atmosphere at work that is warm and friendly.

5.       Always have respect for spiritual matters, and remember to be grateful at all times.