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The Toyota Way

Discover how continuous improvement is at the heart of everything we do

The Toyota Way is our simple framework for applying Toyota’s Guiding Principles and building the kind of company we want to be. The Toyota Way defines the fundamental values and business methods all our people should apply in every aspect of their day-to-day work, at every level of the company, worldwide. It is the foundation of our corporate culture. 

The Toyota Way

We continue to develop the Toyota Way to keep pace and remain effective and relevant in an ever-changing world, so we keep it under constant scrutiny to see how it can be developed and improved upon.

The Toyota Way is built on two pillars: Continuous Improvement, which takes in the concepts of challenge, Kaizen, and Genchi Genbutsu, and Respect for People, which embraces respect and teamwork.

Continuous Improvement

  • Challenge: When we embrace a challenge, we also commit ourselves to challenge what we know and do to complete it. This means we have to approach each challenge, not only with creativity but also courage.
  • Kaizen: It’s the essence of continuous improvement. It is a way of thinking which encourages and empowers everyone to identify where and how even small changes can be made to benefit the business, their team, or their individual performance.
  • Genchi Genbutsu. This means“going to the source” – it’s about checking the facts yourself, so you can be sure you have the right information you need to make a good decision.


In our relationships with our colleagues and with others, it is important everyone is respected both for what they contribute and who they are. That includes their ideas and their cultural and personal beliefs. Through respect we accept personal responsibility for what we do and build mutual trust and understanding with those around us. It is also central to our mission to build a diverse and sustainable workforce that reflects society around us and our changing customer base.