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Toyota Motor Europe

Learn more about our European HQ, Training Center, and R&D

Toyota Motor Europe co-ordinates numerous functions for the region, from sales and marketing to the design, research and development of our future models.

Toyota Motor Europe (TME) is at the heart of our European business, its prime responsibility being to manage the sales and marketing of Toyota and Lexus vehicles and parts at the wholesale level. It supports the network of National Marketing and Sales Companies and distributor businesses that handle our vehicles at the country level, and it provides central product planning, marketing and communications functions, ensuring a Toyota level of quality at every step of the way.

They also take responsibility for business strategy, ensuring products, pricing, marketing and retailer operations are ideally suited to their local market. Its role has grown in recent years, as we have invested in expanding our European R&D and design functions, including our technical centre near Brussels and our design studio ED2.

Its influence has increased, too: true to Toyota's Global Vision, announced by our president, Akio Toyoda, it has been given special responsibility for the planning of our future small and medium-sized vehicles. TME has its headquarters in Brussels, but it is a genuinely international business – a quality reflected in the fact people of more than 60 different nationalities work there.

Toyota training centre

Our training centre in Zaventem, near Brussels, is our central location for training service instructors and engineers from all our National Marketing and Sales Companies and our distributors from across Europe. Located close to our technical centre and European headquarters, it has been open since 1990, giving people the knowledge and skills so that they can, in turn, provide training to technicians in their own country. 

Toyota motor Europe HQ

Toyota Motor Europe, formed in 2002, oversees the wholesale sales and marketing of Toyota and Lexus across Europe – including countries outside the European Union, such as Russia, Turkey and Kazakhstan. Our Brussels headquarters opened in 1990 and has responsibility for product planning, purchasing, quality, sales planning, marketing and communications, and production engineering. Recently it has led the development of major model changes for our small and compact vehicles, like the Yaris and Corolla, in areas such as research and development, design, and product planning.

Toyota technical centre

The Toyota Technical Centre, also near Brussels, is home to our R&D, purchasing and production engineering functions. The R&D team works on the design of body, powertrain, chassis and electronics and carries out engine, component and material testing. Since 2011 the centre has been able to make use of our adjacent proving ground to test both engines and vehicles.

How did European R&D update the Yaris?