Toyota Motor Europe co-ordinates numerous functions for the region, from sales and marketing to the design, research and development of our future models.
Toyota Motor Europe (TME) is at the heart of our European business, its prime responsibility being to manage the sales and marketing of Toyota and Lexus vehicles and parts at the wholesale level. It supports the network of National Marketing and Sales Companies and distributor businesses that handle our vehicles at the country level, and it provides central product planning, marketing and communications functions, ensuring a Toyota level of quality at every step of the way.
They also take responsibility for business strategy, ensuring products, pricing, marketing and retailer operations are ideally suited to their local market. Its role has grown in recent years, as we have invested in expanding our European R&D and design functions, including our technical centre near Brussels and our design studio ED2.
Its influence has increased, too: true to Toyota's Global Vision, announced by our president, Akio Toyoda, it has been given special responsibility for the planning of our future small and medium-sized vehicles. TME has its headquarters in Brussels, but it is a genuinely international business – a quality reflected in the fact people of more than 60 different nationalities work there.
